Commercial washers and dryers

Five Star Quality at Laundry City

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Five Stars. It’s a term reserved for the finest of restaurants. It’s the rating synonymous with the most luxurious of hotels. It’s the phrase film critics unholster only for the “Citizen Kanes” of the silver screen world. No doubt five stars is the ultimate measure of quality…the best of the best.

That was the driving force for John Pinnock in developing his Baltimore-based Laundry City business.

“I wanted this to be a true five-star laundromat,” Pinnock said. And don’t try to sway him that the terms “five-star” and “laundromat” historically have not been paired together. Pinnock knows the traditional view of laundries as dark and dingy was a major hurdle, but he wasn’t backing down from his charge.

“My goal was to change the mentality… to make this a place people want to come to and stay,” he said.

Laundry City, Baltimore
10,000 sq. ft. Electrolux-equipped Laundry City in Baltimore, MD – John Pinnock’s 2nd Electrolux-equipped laundry.

Educated in laundry at an early age

One could say Pinnock’s vision for the laundry started at an early age, or at least he understood the need the business is based on. Attending a boarding school, it was incumbent upon students to look their best, and clean clothes obviously were a major part of that.

“It was always important to have clean clothes. It was ingrained in me at a young age,” he said.

While the seeds of the business may have been planted at a young age, they didn’t fully take root until a couple years ago…and germination is a process the certified arborist knows a little something about.

“I’ve always been fascinated with the laundry business,” he said, adding that what he found attractive is that it doesn’t come with the labor headaches most other ventures do.

“I’ve been in my own business for 30 years and the biggest challenge is always labor.”

300 Electrolux Washers and Dryers at Laundry City
Customers appreciate the 300 Electrolux Washers and Dryers at Laundry City.

Five-star equipment

In planning his top-of-the-industry store, Pinnock knew he had to have the laundry equipment to deliver five-star results, and that was a no-brainer.

Growing up in Jamaica, he was quite familiar with the Electrolux brand and its reputation for quality. Pinnock, however, performed his due diligence and had many in-depth conversations with current store owners about their experiences with Laundrylux and Electrolux. Machine quality and efficiency was a huge part of the equation. The other half was if the brand delivered on its service promise. Pinnock was happy to find out, it did.

“They have a culture of customer service that puts me at ease,” Pinnock said. But the Electrolux brand brings much more to the table.

“No other brand compares to Electrolux Professional,” shares Pinnock. “The innovation, quality, and reliability are incredible. In addition to the text messaging, Electrolux washers have a unique feature called Automatic Water Savings (AWS) that automatically adds the correct amount of water to match the load size. This saves me over 30 percent on water.”

The game changer

300 Electrolux washers and dryers at Laundry City
Wide aisles at Laundry City make laundry less of a chore.

So what does Laundry City, the store billed as five-star facility, look like? Well for starters, it’s big…10,000 square feet big!

Within that celestial body of space is a 250-square-foot kids play area and of course, 300 Electrolux Professional washers and dryers. The laundry’s lounge features classy elements never seen in this industry, such as a coffered ceiling and crown molding.

And while plastic furniture may be fine for a one-star facility, “The World’s Cleanest Laundromat,” as it states on the building, boasts leather furniture inside its 400-square-foot adult lounge. Pinnock felt it was important to “take it up a notch” and create a sizable quiet, warm, inviting area for customers to gather and utilize Laundry City’s free wi-fi.

Add in large flat-screen televisions seemingly everywhere you look, and it’s clear Pinnock was fully invested in his effort to make this a premiere destination.

“I wanted to take the chore out of the laundry task,” he said.

Electrolux Washers at Laundry City feature text messaging, Compass Pro, and other unique innovations.
Electrolux machines at Laundry City feature text messaging, Compass Pro for custom programming, and other unique innovations.

Powered by technology

Laundry City also puts advanced technology to use to further meet customers’ needs. Electrolux Professional washers and dryers have unique features engineered to reduce water consumption and gas usage, while delivering the best wash and dry results in the shortest amount of time possible.

That customer experience is made even easier with Text Messaging technology. With this innovative Electrolux feature, customers can start their washer and are free to walk away to run errands or just relax. The washer will send them a text message when the cycle is nearing completion.

Five-star service

If you’re still not convinced that Laundry City’s commitment to customer servic, is close to five stars, think again. This store clinches a five-star rating with chauffeur service. That’s right, Laundry City offers shuttle service from 9 a.m. to 10 p.m. each day. And if it’s not enough that drivers will pickup and dropoff customers, they’ll even help them cart their laundry in and out of the store.

“It’s very well used,” Pinnock said, “we have three drivers and the shuttles are running virtually nonstop.”

Five-star opening

John Pinnock at Grand Opening of Laundry City - with Mayor Stephanie Rawlings-Blake and John Sabino, President of Laundrylux.
John Pinnock at Grand Opening of Laundry City – with Mayor Stephanie
Rawlings-Blake and John Sabino, President of Laundrylux.

It’s clear Pinnock takes great pride in not only providing his customers with exceptional laundry service – he also gives back to his community. The store partners with homeless advocates to provide free wash and dry services, while also underwriting neighborhood cleanup activities, and sponsoring youth sports teams.

With his commitment to the city of Baltimore, it’s only fitting that dignitaries such as the Mayor, Congressmen, and members of the business community were on hand, along with representatives from Laundrylux and Electrolux, for a five-star grand opening and ribbon cutting.

For Pinnock, it was gratifying that the community has backed his vision.

“I was happy to see a strong turnout from the community,” he said, adding that it was a reflection of the city’s support from the start of his investment in the neighborhood.

Five stars…indeed.

Customers at the Grand Opening Celebration at Laundry City.
Customers at the Grand Opening Celebration at Laundry City.
 

Electrolux gives American twist to traditional French laundromat

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In the foothills of the Pyrenees Mountains resides the little French town of Perpignan. As a traveler to this quaint Ville,

Electrolux-equipped Mr. Bubble's Laverie in Perpignan, France.
Electrolux-equipped Mr. Bubble’s Laverie in Perpignan, France.

founded around the 10th Century, it might surprise you to find, nestled amongst meandering lanes and stately old-world mansions, a store that’s thoroughly modern with a decidedly American twist. It’s a laundromat called Mr. Bubble’s Laverie.

Mr. Bubble’s Laverie is the brainchild of husband and wife team, Kurt and Kiki Drimmel. Kurt, a United States citizen, and Kiki, who originally hails from France, had previously called San Diego, California their home. Yet as they began discussing their semi-retirement options, and how best to enjoy a slower pace of life, Kiki and Kurt kept circling back to the same conclusion – returning to France to open a laundromat that offered American amenities.

“We’ve been returning to France every year, since 2004,” Kurt shared. “It’s hard not to fall in love with the people, food, and the beautiful places this country offers. It was our dream come true to make this move happen as soon as we did. And, we never looked back.”

Kiki Drimmel, co-owner of Mr. Bubble's Laverie, hard at work.
Kiki Drimmel, co-owner of Mr. Bubble’s Laverie, hard at work.

Newly transplanted yet not new to the laundry business

The couple arrived in Perpignan, located in the South of France, in April 2014, and after five months their search for the ideal laundromat location was underway. While Kurt might have been newly transplanted, he wasn’t new to the laundry business. Back in the States, Kurt worked for one of the premier Electrolux professional brand distributors in Southern California – Mike Hurrell at Golden State Laundry Systems.

“Mike has an obvious passion for the business, said Kurt. “He taught me a lot about the coin laundry and on-premise market, and about the Electrolux brand of professional laundry equipment.”

Kurt spent several years with Mike at Golden State and then went on to work as an independent consultant for his own company, San Diego Coin Laundry & Equipment Sales, under the Golden State Laundry Systems umbrella. “I’ve been in this business for over a decade and must have visited every store in San Diego County many time over,” mused Kurt. “It was the best way to know my local market and learn the intricacies of the industry.”

Putting his extensive knowledge to work for Mr. Bubbles Laverie

Kiki and Kurt Drimmel, owners of Electrolux-equipped Mr. Bubble's Laverie, at their recent Grand Opening celebration.
Kiki and Kurt Drimmel, owners of Electrolux-equipped Mr. Bubble’s Laverie, at their recent Grand Opening celebration.

Having assisted several of his Californian clients with the process of opening a new store, retooling an existing store, or just purchasing equipment, Kurt was confident he’d be able to secure the right location for his store in his new hometown. With a little help from a great broker, he and Kiki did just that. “The area is called Las Cobas, a neighborhood of Perpignan, and it’s steeped in history and culture,” shared Kurt. “The store is in a small strip center surrounded by apartments as well as small shops and restaurants that offer prime storefronts and steady traffic flow.”

What’s more, the closest laundromat to their location is about two miles away and is in need of a retool and some tender loving care. From day one, the couple knew that this Las Cobas locale had all the makings of a premier laundry spot.

Keeping this in mind, Kurt wanted to act quickly and begin formal lease negotiations, even though he wasn’t fluent in French. “I’m currently in school twice a week to fine tune my language skills,” said Kurt. “I may not be fluent—yet. But I do fairly well.”

However, Kiki is fluent and was very much on board. She was also a fast study, learning all she could about the business from Kurt as well as from her own due diligence. Ready to step in, Kiki lead the negotiation with great success. “She was amazing to watch!” exclaimed Kurt. “So poised, so knowledgeable… I am truly grateful to have Kiki as my business partner.”

Yet in light of their industry acumen, the pair still recognized the importance of having a reputable local distributor by their side. “As a longtime laundry professional, I know what a tremendous job it is to launch a laundromat,” he shared, “so many details to consider, from construction, to purchasing equipment, to creating a marketing plan. I knew we needed guidance; a trusted advisor who lived here and knew the ropes.”

Not knowing exactly who that would be, Kurt called someone a world away – John Sabino, the president of New York-based Laundrylux, the sales and marketing arm for Electrolux Professional Laundry systems in North America.

“I can’t think of anyone more well-informed than John,” stated Kurt. “And we can’t thank him enough for putting us in touch with Isabelle Lefevre, the regional Electrolux representative. We found Isabelle to be knowledgeable and professional. She really listened to what my wife and I wanted to accomplish with our store.”

The obvious equipment choice for Mr. Bubbles – Electrolux  

Naturally when it came time to purchase equipment for their Laverie, Kurt and Kiki chose Electrolux. “Having sold Electrolux and competitive products for years, I already knew—from its energy efficiency to its durability, Electrolux was the highest quality equipment out there,” shared Kurt.

Another significant detail about Electrolux equipment is its ability to handle larger-size loads quickly. “The key for us is to cater to the people who wash their bulky bedding and comforters,” assessed Kurt. “Very few people have the capacity in their home units to wash large items, and only 15 to 20 percent actually have dryers in their apartments.”

French consumers are also keenly aware of the Electrolux brand. “When we’ve mentioned in passing that we’re installing Electrolux equipment, the response was overwhelmingly positive,” said Kurt. “People instantly recognize the brand and that it’s synonymous with quality.”

Electrolux is a global leader in developing sustainable “green” commercial laundry equipment. The washers and dryers are designed to increase productivity while lowering water and energy consumption.

For instance, Electrolux washers come standard with features such as Automatic Water Savings, which determines the weight of the load and adds precisely the right amount of water. The results can be seen in lower utility costs and a superior wash experience.

“The washer’s High Spin 450 G-force extraction is another fantastic and unique Electrolux innovation,” said Kurt.

Electrolux washers, as well as its dryers, come with the Compass Pro microprocessor for easy programming and more than 20 languages. Compass Pro also makes the equipment extremely user friendly. “My wife and I are available to help our customers, but the machines are very easy to operate,” said Kurt, “very intuitive.” Custom programs such as “comforters” or “uniforms” can easily be added to meet your customers’ needs – and there’s a real-time clock for promotional and time of day pricing.

Electrolux dryers are also built with time and energy savings in mind. “EcoPower technology automatically lowers the heat when the laundry is dry,” explained Kurt. “I think that’s remarkable. It keeps turning so the laundry does not wrinkle, saves clothing and linens from over-drying, and saves us money on our utility bill.”

“Time does seem to move more slowly in France,” Kurt continued, “however, I know our customers appreciate the faster dry time. And we can’t say enough about the significant cost savings. ”

Small by American standards, yet above average in France

With Mr. Bubble’s equipment choice firmly in place, Kurt and Kiki hired Mr. Bouzakri, an expert in building Electrolux-equipped laundries throughout Europe. “Mr. Bouzakri and his company Blue Concept have been instrumental in optimizing the layout for the store,” shared Kurt. “He and his employees drove an hour and a half each way to build our store. Their attention to detail and dedication to our project has been stellar.”

Kiki and Kurt Drimmel, owners of Mr. Bubble's Laverie, had walls knocked down to give it a more open feel and installed new lighting to brighten up the new space.
Kiki and Kurt Drimmel, owners of Mr. Bubble’s Laverie, had walls knocked down to give it a more open feel and installed new lighting to brighten up the new space.

With the square footage coming in at right around 800, Mr. Bubble’s Laverie is small by American laundromat standards, yet above average in size for France. “The biggest changes we’ve made were removing several walls to give the space an open feel and paying attention to the lighting creating a bright, welcoming environment,” said Kurt.

Mr. Bubble’s now boasts a simple layout that is highly functional – washers in one row, dryers in the back section of the store, and a payment system that’s centrally located. A tidy gathering of table and chairs create a comfortable and inviting space for patrons to relax as they wait for their laundry. Other amenities include soap and candy vending machines, free Wifi, and a full video security system.

Mr. Bubble’s Laverie is attended at all times by either Kurt or Kiki or both. “It’s always nice to see the friendly face of an owner on site,” said Kurt. “We want our customers to feel welcome and offer any suggestions they might have for additional services.”

Not your typical French laundromat

With its larger-sized Electrolux equipment, being fully attended, and offering special services like Fluff & Fold, Mr. Bubble’s is making its mark as “the laundry with the American twist.”

“Our customers are excited by our American wash-dry-fold services,” said Kurt. “It’s a concept they know nothing about here and it’s really taking off.”

As for marketing, in addition to a more traditional advertising campaign such as distributing flyers with a coupon for a free dry and giving away Mr. Bubble’s tee-shirts and pens, Kurt and Kiki is putting some new ideas to work. “We are partnering with the local bakeries to do coupons for a wash and baguette special,” shared Kurt. “Plus a local news station is interested in sharing our unique ‘Americans open a new laundromat in France” story.

Kurt and Kiki’s mission is to be the laundry that other laundromats aspire to be. “Our keys for success are simple,” stated Kurt. “Keep our laundry clean, be open on days that the others are closed, offer innovative services, and provide exceptional customer service.”

Looking forward to the New Year ahead and some words of advice

Kurt and Kiki have accomplished quite a lot in the eight short months they have lived in France. Their best advice to anyone opening a laundromat here or in the United States is: Do your homework about the industry and your location; and while you might get some equipment cheaper up front, don’t discount the fact that you get what you pay for.

“We were presented with several brand choices,” said Kurt. “Yet we knew with the Electrolux products, the equipment would suit our customers’ needs and give us the benefits of long-term utility savings and durability. Plus time is very important to customers and to us. When doing wash-dry-fold with Electrolux machines, we can get the laundry washed AND dried in 45 minutes… ready to serve the next customer!”

The couple is very excited to provide Mr. Bubble’s customers with a much needed state-of-the-art laundromat with many conveniences. “We want our customers to come and enjoy their time at Mr. Bubble’s doing something they really don’t like doing,” said Kurt. “Our store is quite special. It’s unlike anything else in town.”

Kurt and Kiki believe in their store so much that already they are thinking of opening additional Mr. Bubble’s locations. “Our last piece of advice is never be afraid of taking risks,” Kurt summed up. “You just never know what you can accomplish.”

Click here to learn more about Mr. Bubble’s Laverie.

Laundry infection control made easy with Electrolux

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Centro-Residenziale-Al-Parco_01The Residential Center “Al Parco” in Verona, Italy started its activity in 1812 as an answer to the critical need for elderly care in the city. Continuously expanding over the years, it now boasts a total of 9 facilities throughout the area, offering a combined capacity of 700 beds, hospice and other services.

The mission of the Center is to provide the best assistance to the patients, fully respecting their privacy and dignity. The only way to do this efficiently is by placing the person at the center of attention, a commitment that begins first and foremost with the special care given to personal hygiene and to their personal effects.

For this reason, the Center chose the Electrolux Professional barrier laundry solution, in order to obtain full control of the disinfection of the residents’ garments ensuring the best results.

The new laundry offers a joint service for all 9 facilities. It is organized in two completely separate areas, one for loading the dirty laundry and the other for unloading the clean, washed laundry.  The two zones are divided by a glass wall for maximum lighting and visibility and separated by a “filter” zone which prevents the risk of bacterial contamination, guaranteeing a total sanitation process. This new layout not only ensures the correct flow of the operations of collecting, washing, drying and ironing but, above all, allows sorting of a huge amount of laundry in a short time.

Centro-Residenziale-Al-Parco_02Here are just a few of the reasons why they chose the high-tech solutions provided by Electrolux Professional:

Turnaround times were halved: washed items are returned to the guests in a shorter time;

The working environment of the operators was significantly improved: air intake/expulsion from the dryers is always external. This, in addition to the customized ventilation system, brought the ambient temperature to about 75°F with the possibility to also adjust the two areas independently;

Infection control and the prevention of cross-contamination. The Centre has full control over its linen hygiene:  Not only provides risk management, but peace of mind for the patient and families.

The Residential Center “Al Parco” is an exemplary story of innovation and determination in the pursuit of excellence.

Electrolux Selected for UN Global Compact 100 Index

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Elux_blackElectrolux has for the second year running been included as a constituent in the GlobaCompact 100, a stock index composed of companies which have signed the United Nations Global Compact.

UN Global Compact said the GC 100 is composed of a representative group of companies with “strong practices and performance in adhering to the principles of the UN Global Compact around management of human rights, labor rights, the environment and anti-­corruption.” Selected companies also show “evidence of executive leadership commitment and consistent base-­line profitability.”

The index, which was launched in 2013 in partnership with research firm Sustainalytics, is now a real-­time, quoted index appearing alongside other global financial data on Bloomberg investor terminals. It has shown a 21.8% return in the 12 months since it was created, the UN Global Compact said.

The Electrolux Group sells more than 50 million products to customers in more than 150 markets every year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees. For more information go to http://group.electrolux.com.

Five-star Chedi Andermatt chooses Electrolux

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Electrolux Professional – the right partner for the five-star hotel and deluxe resort, The Chedi

At Electrolux Professional, we understand the positive difference the right tools and instruments can make.
At Electrolux Professional, we understand the positive difference the right tools and instruments can make.

Andermatt

“The choice to have Electrolux Professional on board as a partner proved to be a great success,” shares the Gastronomy Project Leader of Adermatt Swiss Alps AG. The company was impressed with Electrolux Professional’s planning department and vast experience.

The open kitchens in The Chedi Andermatt are capitalized as upscale gastronomy: all hotels have four open demo kitchens as well as studio kitchens, where guests can see behind the curtains of the culinary happenings.

Western Cuisine / Asian Cuisine / Breakfast and Cold Dishes / Dessert Workshop

Electrolux Professional provided the complete solution for food services and laundry.

Complete kitchens, including backup and production kitchens in the basement, were equipped with modern and efficient kitchen appliances from Electrolux Professional: customized induction stove, combination steam oven, pressure steamer, freezer and much more.

“I appreciate the user-friendliness of Electrolux very much,” says Mansour Memarian, Executive Chef of the newly opened restaurant in The Chedi Andermatt.

Electrolux Professional designed, delivered and implemented complete dishwashing facilities in the hotel as well: from the rinsing machines to the glass and basket washers up to the pan washers.

Electrolux Professional Laundry Equipment – complete solutions from a single source

Electrolux Professional laundry solutions save time, energy, and water... while increasing productivity.
Electrolux Professional laundry solutions save time, energy, and water… while increasing productivity.

Even more important – Electrolux is unique in its ability to provide sustainable professional laundry and kitchen equipment; the complete solution from one source. The laundry facility is equipped with Electrolux washers and dryers, wringers and finishing machines.

Retooled laundromat a clean win over the competition

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Susie Boyd, owner of Electrolux equipped Mr. Bubbles Coin Laundry

With five competing laundries in the Tacoma, Washington area, Susie Boyd knew exactly how she was going to make her laundromat, Mr. Bubbles, stand apart from her competitors and win over clientele – by creating a sparkling clean laundry environment.

Susie’s ideal laundromat vision came to her quite effortlessly; she just kept on thinking – what kind of place would I want to would to do my laundry in?

“That was the easy part,” shared Susie, “I would want a good location with ample parking and the best equipment, of course. I also would want a laundromat to have a comfortable atmosphere, friendly customer service, and to be clean.

Retooling instead of building from scratch

After looking at more than 20 stores, Susie chose the perfect one that held true to her vision of the right location with lots of parking. It also came at the right price. “I liked the idea of retooling an existing store since it would be less expensive than building something new,” explained Susie. “Most of the utility work was already in place, plus, it had a small but solid customer base so the ramp-up time would be shortened as well.”

Electrolux empowered Mr. Bubbles Coin Laundry

Susie gave the store a complete overhaul – from replacing all the outdated equipment, to installing energy efficient lighting, to altering the layout of the 2,000-square-foot space to maximize every inch. “We needed to accommodate the larger Electrolux Professional laundry equipment and make better use of the space,” said Susie.

In addition to the super-fast and superior cleaning and drying power of Electrolux equipment, aisles were opened up, and a roomy folding area was created. The picnic-bench seating lends just the right touch, creating an appealing ambiance while giving customers plenty of room to sit and read, or take advantage of the free Wi-fi.

Now, just how clean is clean for this former owner of a commercial janitorial company and self-proclaimed “clean freak?”

“Well, I’ve installed hand sanitizers throughout the store,” chuckled Susie. “And I guess you could say our motto is ‘Always Be Cleaning’. I’ve personally trained our attendants to keep the entire store spotless at all times, ensuring a fresh, clean space for our customers.”

The perfect marriage – a mix of industry expertise and, well, marriage

Electrolux equipped Mr. Bubbles Coin Laundry

As a first-time store owner, Susie knew she needed a laundry expert to help her re-tool and re-launch her store. She also knew exactly who to turn to – the 22-year veteran in the self-service laundry business who just happens to be her husband – Rich Boyd.

Rich is the owner and president of SeaTac, Washington-based CESCO Equipment, a Laundrylux distributor. Prior to CESCO, Rich was the Western Regional Business Manager for Laundrylux.

“Rich has designed, installed and sold some of the finest large coin laundries in Southern California and Arizona,” said Susie. “He also ran an office in Albuquerque primarily selling OPL washers and dryers to the hospitality industry, so even if Rich wasn’t my husband, I’d be breaking down doors to work with him. His working knowledge about choosing the right equipment mix alone is proving invaluable to the success of Mr. Bubbles.”

And how was it for Rich working with his wife on the creation of Mr. Bubbles?

“We make a great team,” said Rich. “Susie’s heard me talk endlessly about the laundry business for years and has seen many of the new stores that I had a hand in building. Actually, her commercial janitorial company was responsible for many of the new-store clean-ups. Susie has an excellent understanding of this business and was clear about what she wanted in her laundromat.”

Brand loyalty

It comes as no surprise that the only laundry equipment choice for Susie and Rich was the Electrolux professional brand. “I could not be an Electrolux and Wascomat distributor, much less recommend these products to my wife of all people, if I didn’t believe they were absolutely the best washers and dryers in the business,” said Rich matter-of-factly.

Susie couldn’t agree more. “We didn’t even discuss it, we didn’t have to,” added Susie. “Electrolux Professional laundry equipment has a proven record in durability and offers the largest energy savings. Choosing Electrolux equipment was by far the easiest decision we had to make.” Electrolux washers are the most innovative on the market with Automatic Water Savings (AWS) for lowest water consumption and Compass control for easy programming.

Electrolux stack dryers in Mr. Bubbles Coin Laundry

For dryer selection, the couple went with high-performance Electrolux Stack Dryers. “The Electrolux dryers have a larger capacity than competitive models,” shared Susie. “They use less energy and dry faster. The reversing cylinders also reduce energy consumption, and protect against wrinkling and tangling.”

The Electrolux dryers also come with a unique innovation called EcoPower, which can save you up to 15% on gas. This unique technology determines when garments are dry and then automatically lowers the dryer temperature. With EcoPower, there’s less wear-and-tear on garments and no over-drying. Electrolux Professional stack dryers also have the best lint filter in the industry. “Our attendant pulls the filter forward and gently swipes his or her fingers across the lint filter,” said Rich. “That’s it. It’s amazing that something so small can be such a huge time saver.”

Another easy equipment decision for Susie was installing a card system that works with all payment types. “Some of our competitors have card-only equipment, which isn’t a convenient option for every customer,” said Susie. “Mr. Bubbles has a loyalty card just like the competition, but we also accept credit and debit cards, and, of course, coins.”

Family loyalty…

Susie knew her husband wasn’t the only family member she could depend on to make Mr. Bubbles a success – she knew she could count on her son, Wesley, as well.

“Actually, he was the main reason I wanted to get into the laundry business in the first place,” shared Susie. “Wesley is 17 and has a brain disorder. As a parent of a special needs child, I regularly found myself thinking about his future.”

Susie wanted Wesley to be financially secure, but more than that she wanted him to enjoy his work. “Don’t we all want that?” posed Susie. “Wesley has a loving spirit and an outgoing personality. I felt that this business would be a wonderful fit for him.”

Wesley helps Susie empty lint filters, refill the snack-vending machines and, his all-time favorite task – sort out the bills from the change machine. He also takes great pleasure in talking to his customers. “I’m so happy he’s learning so much and having a good time doing it,” said Susie, smiling. “We go to the store every Sunday. It’s become our family tradition.”

After Wesley completes his schooling in the next few years, he’ll begin working full-time at Mr. Bubbles. One day, he will be its owner.

“I feel so blessed to be his mom,” shared Susie. “I learn from him every day. Wesley keeps me grounded and focused and has given me courage to take on any challenge, like opening a laundry.”

Leaving her competitors in the dust

Since renovating and reopening its doors in February 2013, Mr. Bubbles has experienced astonishing growth. “We just past 500% of what it was doing before we took it over!” exclaimed Susie. “And I can still recall the excitement of Grand Opening day.”

“We ran a month-long special discount on our washers, which proved to be a big hit,” said Susie. “The store was bustling thanks to Google Ads, a social-media push, and good old fashioned word-of-mouth. We also mailed out 2,000 preloaded loyalty cards to people who lived in neighboring apartment buildings.”

However, the most gratifying experience for Susie was donating preloaded loyalty cards to a local church to distribute to those in need. “The biggest benefit in giving back is that is makes my heart feel good,” shared Susie.

Today, the response from the community continues to be overwhelmingly positive. So much so that Mr. Bubbles recently received the 2014 Best of Tacoma Award in the Laundromat category.

Each year, the Tacoma Award Program identifies local companies that enhance the positive image of small business through service to their customers and community. These exceptional companies help make the Tacoma area a great place to live, work, and play.

“With five laundries within a mile of each other, being selected for this award was an incredible honor for us,” shared Susie.

Susie is beyond pleased that her cleaning obsession, as well as the superior Electrolux Professional laundry equipment and friendly service, are being so well received. “I think we’re on to something here, she shared. “ I am so looking forward to what comes next.”

Record Breaking Show at Ontario Laundry Systems

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Ontario Laundry Systems, long-time distributor of Electrolux Professional and Wascomat commercial laundry equipment, is happy to report record-breaking sales and attendees at their Annual Open House and Product Show this past October.

“Our efforts and hard work were rewarded by the exceptional efforts of Team Laundrylux,” shared Ian Gibson, Director, Ontario Laundry Systems. “They helped take our show over the top — it was our best show ever!  I don’t believe that any distributor of any brand in the laundry industry ever received the support we received from the exceptional professionals at Laundrylux.”

This was a very special show indeed.  In addition to tremendous sales on Electrolux, Wascomat, and Crossover equipment, Ontario Laundry Systems held seminars and service schools, and served delicious food. To celebrate 50 years in business, Ian Gibson also had a prize wheel which generated a lot of excitement.

“We wish Ian and the entire Ontario Laundry Systems team another 50 years of success!” shares John Olsen, Laundrylux VP Vended Products. “We thank everyone at Ontario Laundry Systems, and family and friends that helped out, for making the show such a huge success.”

Thanks also to the Laundrylux team in attendance for all their hardwork and support:  John Sabino – President, John Olsen – VP Vended Products, Robert Chateau – Regional Business Development Manager, Dawn Nagle – VP of Creative / Marketing Director, Angel Vasquez – Regional Business Development Manager, and Michael Martino – Director of Financial Services LFS.

Lalit Golf and Spa Resort Goa

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The Lalit Golf and Spa Resort Goa is an all suite resort nestled on 85 acres along the pristine Goan coastline.

Laundry operations at Lalit Golf and Resort Goa handled by dedicated staff and Electrolux Professional laundry equipment.

The resort, cradled by the majestic Sahyadari range along the confluence of the Talpone River, offers breathtaking views of the Arabian Sea. With a kilometer-long exclusive beachfront, it is truly one of the most exquisite beach resorts in Goa. The resort offers 255 suites, including 10 luxurious villas, a nine-hole links golf course, a holistic spa, and six unique fine dining restaurants. It’s the perfect destination for relaxation and rejuvenation.

The partnership between The 5-star Lalit Golf and Spa Resort Goa and Electrolux Professional is a special one. This is a successful and long-standing laundry installation for Electrolux that continues to stand the test of time.

The Electrolux equipped in-house laundry handles guests’ laundry, hotel linen, staff uniforms, and spa towels. The Electrolux Professional 190 lb. washer processes more the 2,645 lbs. of laundry per day.

Electrolux Professional 190 lb. Washer
Electrolux Professional 190 lb. Washer processes over 2,645 lbs. of laundry a day at Lalit Golf and Spa Resort Goa.

Laundry service is considered the most important amongst five-star service offerings, as it meets the demand of discerning customers for better, quick and hygienic laundry. The 55 lb. Electrolux washer is one of the best, and it has been trouble-free since 2003. Two years ago we ramped up our operations with a 190 lb. Electrolux washer extractor, and we continue to have smooth laundry operations,” states Vijay R. Singh, Executive Housekeeper.

Electrolux washers and dryers are equipped with unique features designed to save time, money, water, and energy — while producing the very best results.

The resort is equipped with Electrolux washers and dryers, form finisher, and flatwork ironer for a complete Electrolux laundry Lalit-Golf-and-Spa-Resort-Goa_04solution.

New Electrolux film on impact of technology on fashion

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Electrolux AEG unit’s new film focuses on the clothes that people put into their machines rather than the machines themselves… take a peek at this 40 min documentary on the impact of technology on the fashion world.

Melissa Rudy, Adweek, writes: “The documentary explores how popular clothing companies — Adidas, Patagonia and Studio XO, to name a few—are utilizing cutting-edge technologies to create a new generation of apparel. Among the innovations are clothing made from eco-friendly materials and the growing trend of wearable technology. More futuristic possibilities are also explored, including Biocouture, a research company that is exploring the potential for growing clothing from living organisms.”  To read her full article, visit http://www.adweek.com/news/advertising-branding/new-electrolux-film-looks-impact-technology-fashion-160644

Kløvningsten brings the community’s nursing home laundries under one roof.

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Klovningsten_01At Kløvningsten, both institutional textiles and private clothes are well taken care of. Run by the Sarpsborg community, Kløvningsten receives laundry from five long-term care homes, four residence homes and approximately 70 elderly living at home. Kløvningsten is able to process the laundry quickly and effectively thanks to the installation of six barrier washers and six dryers from Electrolux Professional Laundry Systems.

The idea came a few years ago. They started to plan a new large laundry installation as an alternative to each of the smaller care laundries in the community.

Jan-Erik Einarsen, Service explains why they chose Electrolux Professional:

We wanted to work with a supplier with a high level of knowledge who could deliver the solutions and products we needed. Local service and fast delivery of spare parts was also very important. That’s why we chose Electrolux Professional.

Just last year, Kløvningsten opened its doors to a new building and new machines. Today, with the same budget, they are able to wash and finish over 11,000 lbs more laundry per year!

Today, Kløvningsten employs 12 people sharing 6.5 positions within the company. The employees take pride in their jobs and do their utmost to supply top service and results. On average, 3,153 lbs. are washed daily, with the capacity to do much more as necessary.

The installation of the Electrolux Professional barrier washers divides the clean laundry from the soiled side by a plexiglass wall. This solution improves communication between the two sides making it more efficient for the staff.  Electrolux Professional barrier washers also stop the spread of infection and cross-contamination and provide superior risk management.

The Electrolux LKlovningsten_02aundry solutions installed:

  • 2 x WPB 4700H Pullman machines
  • 2 x WSB 4250H Barrier washers
  • 1 x WSB4500H Barrier washer
  • 1 x WB 4180H Pocket barrier
  • 1 x W4240H Washer
  • 3 x T4550 Dryers
  • 3 x T41200 Dryers (tilting)