House of Radon

New Electrolux film on impact of technology on fashion

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Electrolux AEG unit’s new film focuses on the clothes that people put into their machines rather than the machines themselves… take a peek at this 40 min documentary on the impact of technology on the fashion world.

Melissa Rudy, Adweek, writes: “The documentary explores how popular clothing companies — Adidas, Patagonia and Studio XO, to name a few—are utilizing cutting-edge technologies to create a new generation of apparel. Among the innovations are clothing made from eco-friendly materials and the growing trend of wearable technology. More futuristic possibilities are also explored, including Biocouture, a research company that is exploring the potential for growing clothing from living organisms.”  To read her full article, visit http://www.adweek.com/news/advertising-branding/new-electrolux-film-looks-impact-technology-fashion-160644