new business venture

Electrolux gives American twist to traditional French laundromat

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In the foothills of the Pyrenees Mountains resides the little French town of Perpignan. As a traveler to this quaint Ville,

Electrolux-equipped Mr. Bubble's Laverie in Perpignan, France.
Electrolux-equipped Mr. Bubble’s Laverie in Perpignan, France.

founded around the 10th Century, it might surprise you to find, nestled amongst meandering lanes and stately old-world mansions, a store that’s thoroughly modern with a decidedly American twist. It’s a laundromat called Mr. Bubble’s Laverie.

Mr. Bubble’s Laverie is the brainchild of husband and wife team, Kurt and Kiki Drimmel. Kurt, a United States citizen, and Kiki, who originally hails from France, had previously called San Diego, California their home. Yet as they began discussing their semi-retirement options, and how best to enjoy a slower pace of life, Kiki and Kurt kept circling back to the same conclusion – returning to France to open a laundromat that offered American amenities.

“We’ve been returning to France every year, since 2004,” Kurt shared. “It’s hard not to fall in love with the people, food, and the beautiful places this country offers. It was our dream come true to make this move happen as soon as we did. And, we never looked back.”

Kiki Drimmel, co-owner of Mr. Bubble's Laverie, hard at work.
Kiki Drimmel, co-owner of Mr. Bubble’s Laverie, hard at work.

Newly transplanted yet not new to the laundry business

The couple arrived in Perpignan, located in the South of France, in April 2014, and after five months their search for the ideal laundromat location was underway. While Kurt might have been newly transplanted, he wasn’t new to the laundry business. Back in the States, Kurt worked for one of the premier Electrolux professional brand distributors in Southern California – Mike Hurrell at Golden State Laundry Systems.

“Mike has an obvious passion for the business, said Kurt. “He taught me a lot about the coin laundry and on-premise market, and about the Electrolux brand of professional laundry equipment.”

Kurt spent several years with Mike at Golden State and then went on to work as an independent consultant for his own company, San Diego Coin Laundry & Equipment Sales, under the Golden State Laundry Systems umbrella. “I’ve been in this business for over a decade and must have visited every store in San Diego County many time over,” mused Kurt. “It was the best way to know my local market and learn the intricacies of the industry.”

Putting his extensive knowledge to work for Mr. Bubbles Laverie

Kiki and Kurt Drimmel, owners of Electrolux-equipped Mr. Bubble's Laverie, at their recent Grand Opening celebration.
Kiki and Kurt Drimmel, owners of Electrolux-equipped Mr. Bubble’s Laverie, at their recent Grand Opening celebration.

Having assisted several of his Californian clients with the process of opening a new store, retooling an existing store, or just purchasing equipment, Kurt was confident he’d be able to secure the right location for his store in his new hometown. With a little help from a great broker, he and Kiki did just that. “The area is called Las Cobas, a neighborhood of Perpignan, and it’s steeped in history and culture,” shared Kurt. “The store is in a small strip center surrounded by apartments as well as small shops and restaurants that offer prime storefronts and steady traffic flow.”

What’s more, the closest laundromat to their location is about two miles away and is in need of a retool and some tender loving care. From day one, the couple knew that this Las Cobas locale had all the makings of a premier laundry spot.

Keeping this in mind, Kurt wanted to act quickly and begin formal lease negotiations, even though he wasn’t fluent in French. “I’m currently in school twice a week to fine tune my language skills,” said Kurt. “I may not be fluent—yet. But I do fairly well.”

However, Kiki is fluent and was very much on board. She was also a fast study, learning all she could about the business from Kurt as well as from her own due diligence. Ready to step in, Kiki lead the negotiation with great success. “She was amazing to watch!” exclaimed Kurt. “So poised, so knowledgeable… I am truly grateful to have Kiki as my business partner.”

Yet in light of their industry acumen, the pair still recognized the importance of having a reputable local distributor by their side. “As a longtime laundry professional, I know what a tremendous job it is to launch a laundromat,” he shared, “so many details to consider, from construction, to purchasing equipment, to creating a marketing plan. I knew we needed guidance; a trusted advisor who lived here and knew the ropes.”

Not knowing exactly who that would be, Kurt called someone a world away – John Sabino, the president of New York-based Laundrylux, the sales and marketing arm for Electrolux Professional Laundry systems in North America.

“I can’t think of anyone more well-informed than John,” stated Kurt. “And we can’t thank him enough for putting us in touch with Isabelle Lefevre, the regional Electrolux representative. We found Isabelle to be knowledgeable and professional. She really listened to what my wife and I wanted to accomplish with our store.”

The obvious equipment choice for Mr. Bubbles – Electrolux  

Naturally when it came time to purchase equipment for their Laverie, Kurt and Kiki chose Electrolux. “Having sold Electrolux and competitive products for years, I already knew—from its energy efficiency to its durability, Electrolux was the highest quality equipment out there,” shared Kurt.

Another significant detail about Electrolux equipment is its ability to handle larger-size loads quickly. “The key for us is to cater to the people who wash their bulky bedding and comforters,” assessed Kurt. “Very few people have the capacity in their home units to wash large items, and only 15 to 20 percent actually have dryers in their apartments.”

French consumers are also keenly aware of the Electrolux brand. “When we’ve mentioned in passing that we’re installing Electrolux equipment, the response was overwhelmingly positive,” said Kurt. “People instantly recognize the brand and that it’s synonymous with quality.”

Electrolux is a global leader in developing sustainable “green” commercial laundry equipment. The washers and dryers are designed to increase productivity while lowering water and energy consumption.

For instance, Electrolux washers come standard with features such as Automatic Water Savings, which determines the weight of the load and adds precisely the right amount of water. The results can be seen in lower utility costs and a superior wash experience.

“The washer’s High Spin 450 G-force extraction is another fantastic and unique Electrolux innovation,” said Kurt.

Electrolux washers, as well as its dryers, come with the Compass Pro microprocessor for easy programming and more than 20 languages. Compass Pro also makes the equipment extremely user friendly. “My wife and I are available to help our customers, but the machines are very easy to operate,” said Kurt, “very intuitive.” Custom programs such as “comforters” or “uniforms” can easily be added to meet your customers’ needs – and there’s a real-time clock for promotional and time of day pricing.

Electrolux dryers are also built with time and energy savings in mind. “EcoPower technology automatically lowers the heat when the laundry is dry,” explained Kurt. “I think that’s remarkable. It keeps turning so the laundry does not wrinkle, saves clothing and linens from over-drying, and saves us money on our utility bill.”

“Time does seem to move more slowly in France,” Kurt continued, “however, I know our customers appreciate the faster dry time. And we can’t say enough about the significant cost savings. ”

Small by American standards, yet above average in France

With Mr. Bubble’s equipment choice firmly in place, Kurt and Kiki hired Mr. Bouzakri, an expert in building Electrolux-equipped laundries throughout Europe. “Mr. Bouzakri and his company Blue Concept have been instrumental in optimizing the layout for the store,” shared Kurt. “He and his employees drove an hour and a half each way to build our store. Their attention to detail and dedication to our project has been stellar.”

Kiki and Kurt Drimmel, owners of Mr. Bubble's Laverie, had walls knocked down to give it a more open feel and installed new lighting to brighten up the new space.
Kiki and Kurt Drimmel, owners of Mr. Bubble’s Laverie, had walls knocked down to give it a more open feel and installed new lighting to brighten up the new space.

With the square footage coming in at right around 800, Mr. Bubble’s Laverie is small by American laundromat standards, yet above average in size for France. “The biggest changes we’ve made were removing several walls to give the space an open feel and paying attention to the lighting creating a bright, welcoming environment,” said Kurt.

Mr. Bubble’s now boasts a simple layout that is highly functional – washers in one row, dryers in the back section of the store, and a payment system that’s centrally located. A tidy gathering of table and chairs create a comfortable and inviting space for patrons to relax as they wait for their laundry. Other amenities include soap and candy vending machines, free Wifi, and a full video security system.

Mr. Bubble’s Laverie is attended at all times by either Kurt or Kiki or both. “It’s always nice to see the friendly face of an owner on site,” said Kurt. “We want our customers to feel welcome and offer any suggestions they might have for additional services.”

Not your typical French laundromat

With its larger-sized Electrolux equipment, being fully attended, and offering special services like Fluff & Fold, Mr. Bubble’s is making its mark as “the laundry with the American twist.”

“Our customers are excited by our American wash-dry-fold services,” said Kurt. “It’s a concept they know nothing about here and it’s really taking off.”

As for marketing, in addition to a more traditional advertising campaign such as distributing flyers with a coupon for a free dry and giving away Mr. Bubble’s tee-shirts and pens, Kurt and Kiki is putting some new ideas to work. “We are partnering with the local bakeries to do coupons for a wash and baguette special,” shared Kurt. “Plus a local news station is interested in sharing our unique ‘Americans open a new laundromat in France” story.

Kurt and Kiki’s mission is to be the laundry that other laundromats aspire to be. “Our keys for success are simple,” stated Kurt. “Keep our laundry clean, be open on days that the others are closed, offer innovative services, and provide exceptional customer service.”

Looking forward to the New Year ahead and some words of advice

Kurt and Kiki have accomplished quite a lot in the eight short months they have lived in France. Their best advice to anyone opening a laundromat here or in the United States is: Do your homework about the industry and your location; and while you might get some equipment cheaper up front, don’t discount the fact that you get what you pay for.

“We were presented with several brand choices,” said Kurt. “Yet we knew with the Electrolux products, the equipment would suit our customers’ needs and give us the benefits of long-term utility savings and durability. Plus time is very important to customers and to us. When doing wash-dry-fold with Electrolux machines, we can get the laundry washed AND dried in 45 minutes… ready to serve the next customer!”

The couple is very excited to provide Mr. Bubble’s customers with a much needed state-of-the-art laundromat with many conveniences. “We want our customers to come and enjoy their time at Mr. Bubble’s doing something they really don’t like doing,” said Kurt. “Our store is quite special. It’s unlike anything else in town.”

Kurt and Kiki believe in their store so much that already they are thinking of opening additional Mr. Bubble’s locations. “Our last piece of advice is never be afraid of taking risks,” Kurt summed up. “You just never know what you can accomplish.”

Click here to learn more about Mr. Bubble’s Laverie.

A new spin on the laundry experience

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 As you leisurely indulge yourself in a microbrew and a Panini, made with goat cheese from Portland Creamery, you receive a text message announcing your laundry is done. Glancing around the retro-mod lounge you just might have to remind yourself, “Oh right, I’m in a Laundromat.” Obviously this is not your typical college-town Laundromat – this is Spin Laundry Lounge.

Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge, serves up some hospitality.
Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge, serves up some hospitality.

Located in Portland, Oregon’s Historic Mississippi District, Spin Laundry Lounge encompasses everything owner and founder, Morgan Gary, originally had in mind when it came to putting her, well, unique spin on the laundry business. “My goal was to redefine the Laundromat,” explained Morgan. “And a big part of that was creating a community space that functions as more than just a place to wash and dry your clothes.”

Warm and inviting

Get your homework done with a nice cup of coffee while doing your laundry - at Electrolux equipped Spin Laundry Lounge in Oregon.
Get your homework done with a nice cup of coffee while doing your laundry – at Electrolux equipped Spin Laundry Lounge in Oregon.

Stepping inside the 5,000 square foot space, you can feel the warmth of Spin’s open and bright café environment inviting locals to stay awhile; take in a Blazer’s game on the high definition projector or check emails, thanks to free wifi, whether you’re doing laundry or not.

Spin’s café / bar menu boasts a selection of coffee, tea, beer and wine, pastries, small bites, and fresh salads – all made with ingredients sourced from local farms and companies. “We’ve also partnered with a local company called Ground Kontrol Classic Arcade,” shared Morgan. “Ground Kontrol provides Spin with a few arcade games.” Right now Spin customers can enjoy a timeless game of Ms. PacMan on the mezzanine level.

While the circa 1951 warehouse building where Spin is housed offers up an unhurried atmosphere and tons of character, such as the 1-ton Shepard overhead crane, customers will find there’s nothing slow-moving and vintage about Spin’s ultra energy-efficient and water-saving Electrolux Professional laundry equipment.

“In the end, sustainability was always my main focus,” shared Morgan. “From the Electrolux Professional washers and dryers, to the eco-friendly products and cleaners, right down to the local and organic food and drink in the café – Spin is as green as can be.”

A focus on sustainability and making an impact

Doing laundry never felt so good! At Electrolux equipped Spin Laundry Lounge in Portland.
Doing laundry never felt so good! At Electrolux equipped Spin Laundry Lounge in Portland.

Morgan always knew she wanted to make a lasting, positive impact on the environment and her community. She had been working in management for a while when she decided to head to business school. “I had always dreamed of starting my own

company,” said Morgan, “and the laundry business seemed like a perfect fit because typically it’s an industry where lots of water, energy and chemicals are being used.”

In 2012, she graduated with an MBA in Sustainable Business, and, what’s more, a comprehensive business plan. “My final project was a 100-plus page business plan on how to make my efficient and inviting interpretation of a Laundromat a reality,” said Morgan. “I studied trends, visited stores in the area, and read every book I could find about Laundromats and the laundry industry.”

She also kept a running list, jotting down every idea that could make her Laundromat distinctive and sustainable. “From wine tastings, to donating clothing (that was clean and folded) to area shelters, to using compostable to-go containers, to installing energy-efficient lighting – my list kept right on growing,” joked Morgan. “That’s when it really hit me that the laundry industry could greatly benefit from a new way of thinking.”

The dream takes off…

With her redefined Laundromat model firmly in place, Morgan now focused on connecting with the right laundry distributor – one who felt as strongly as she did about sustainability. She found such a partner in Lisa White, owner of Absolute Laundry Systems.

5,000 sf Spin Laundry Lounge - in Portland, OR
5,000 sf Spin Laundry Lounge – in Portland, OR

“Lisa, her husband, Scott, and the entire team at Absolute Laundry Systems are incredibly knowledgeable about creating stores built on sustainable business practices,” explained Morgan. “Lisa helped me with everything – lease negotiations, design and layout of the mat, construction, training, even finding the ideal location.”

After a year of searching high and low for the right building and neighborhood for her brand new Laundromat, Morgan fell in love with the “amazing old warehouse building” that Spin now calls home. “It was perfect!” exclaimed Morgan. “In addition to the parking lot, the space offered up plenty of on-the-street parking – and was surrounded by like-minded green businesses.”

It was also close to busy downtown Portland, college campuses, and many older and newer efficient / LEED certified apartment buildings. The renovation from warehouse to Spin Laundry Lounge took approximately four and a half months. “From day one, Lisa and Scott were invested in my business; they cared and wanted me to succeed,” shared Morgan. “Even after our doors opened, their expertise and support continues to be invaluable. What I appreciate most about them is that they really listened to what I wanted my Laundromat to be.”

And the number one way to create a distinctive and sustainable laundry…

"Sustainability was always my main focus," states Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge.
“Sustainability was always my main focus,” states Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge.

Remember Morgan’s extensive laundry list of cool features and sustainable items? Well, topping her list was having “the most energy efficient laundry equipment in the world.”

“That would be the Electrolux Professional 450 G-force soft-mount washers,” said Morgan. “It has a unique feature called Automatic Water Savings (AWS) that automatically adds the correct amount of water to match the load size, which is incredible. The water saving is up to 30 percent!” 450 G-force extraction removes more water, which in turn saves time and energy in the dryer.

The speed of the cycles was also very important to Morgan – and her customers. “Most of our customers are shocked and excited to find out they can complete up to eight loads of laundry in one

washer and dryer in as little as 45 minutes.” Plus, Morgan is mighty pleased that she’s able to save on utility costs and pass on those savings to her customers.

Spin – A New Way to Laundry

Ever since opening its doors in March, the community response to Spin has been overwhelmingly positive. “Customers love the complimentary sanitizing rinse, and all of our Nellie’s All Natural Laundry products,” shared Morgan. “And that they can get all of their laundry finished – washed and dried – in only 45 minutes. They also enjoy the atmosphere and the fact that they can order a coffee (or beer!) while they wait.”

You control your business down to the last drop of water with Electrolux Professional Compass Pro - at Spin Laundry Lounge in Portland.
You control your business down to the last drop of water with Electrolux Professional Compass Pro – at Spin Laundry Lounge in Portland.

Perhaps one of the biggest satisfactions for Morgan is being involved in the daily operations of her store. “I wanted to change people’s perception that ‘laundry day’ had to be this monumental time-consuming chore,” said Morgan. “Looking around at my customer’s faces, I can honestly say that I’ve absolutely changed their laundry experience for the better. And that feels great. Mission accomplished.”

“Electrolux professional equipment helped turn my vision into a reality. Our customers are able to save time and money, reduce their carbon footprint, and enjoy every minute of the redefined Laundromat experience.”

Electrolux Professional equipment provides competitive advantage

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“With the advantages Electrolux brings with energy and water savings, the equipment quickly pays for itself.”

Marty and Gary, owners of Lucy's Laundry
Marty and Gary, owners of Lucy’s Laundry


Gary Slizgi and his wife, Marty, discovered that drop-off laundry could be much more than just an additional income source. With the right plan, it could be a primary revenue generator. The couple built their second store – Lucy’s Fluff and Fold Laundromat & Drycleaning – located in Orange County, California, with that service as the focal point.

A key element to their business approach was Electrolux Professional Laundry equipment.  “Electrolux’s high-speed extract is important to me,” Slizgi said. “It reduces drying time and gives me a significant advantage.”

Savings also come courtesy of Electrolux Professional’s Compass control, which delivers excellent water conservancy and flexibility. This feature is not to be minimized, as Slizgi said, “we’re out in California and water is not cheap.” Electrolux washers also come standard with AWS (Automatic Water Savings). With every wash cycle, AWS determines the actual weight of the load and adds precisely the correct amount of water. This can save you up to 50% on water.

Electrolux dryers also come standard with EcoPower which senses when the load is dry and reduces the heat – saving you up to 15% on energy and with less wear and tear on clothing.  All this technology, and the operational savings it brings, made Electrolux the only choice for Mr. Slizgi.

Mr. Slizgi got his start in the vended laundry business in 2006, when he purchased a 2,000-square-foot store in Huntington Beach, California. Once he re-tooled the laundry in 2010, in just three years, the first Lucy’s fluff-and-fold business grew 25 fold (excuse the pun). 

LucysLaundryHmodelslrWith expansion now on his mind, Slizgi decided to build a second store focused on fluff and fold, while the vended laundry piece would be secondary.                                                                 

Site selection gave the 2,400-square-foot store an excellent opportunity to benefit both business elements. The new laundry sits on the edge of lower income neighborhoods, while close enough to draw drop-off traffic from nearby high-income sections. In addition, the area is growing as office buildings continue to sprout up.

Boasting an industrial look and the latest Electrolux Professional equipment with CCI payment system, customers find a full range of wash options all the way up to the 75-pound capacity H-Series soft-mount units.

“With the advantages Electrolux brings with energy and water savings, the equipment quickly pays for itself.” 

Electrolux Professional H model washers and 50x50 Electrolux stack dryers in Lucy's Laundry.
Electrolux Professional H model washers and 50×50 Electrolux stack dryers in Lucy’s Laundry.

Slizgi added that he was impressed by the service he received from his Electrolux Professional laundry distributor, Stanton, Calif.-based Sterling Equipment Sales Inc., who worked with him for over a year to ensure a flawless design and smooth startup.

With a proven business model, paired with the speed and efficiency of Electrolux Professional laundry equipment and a commitment to giving back to the community, Lucy’s successful second location has started out on the right foot and continues to grow.

Retired teacher enjoys successful second career in the coin laundry business

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Electrolux-equipped Q LaundryHave you ever walked past a downtown coffee shop and glanced in the window? What did you see? A counter full of people perched on stools staring back at you.  So why, in our industry, do we think our customers should sit with their backs to the window and stare in? Is watching a stainless steel cylinder spin our unmentionables in soapy water that interesting?

These are the types of questions Colleen Unema asks. The answers, and in some cases a lack of decent answers are the foundation for how she built her Bellingham, Washington-based Q Laundry. Yes, retirement may have taken Unema, a former teacher, out of the classroom, but that doesn’t mean her thirst for learning stopped…or that she might not be poised to teach the vended laundry business a thing or two.

Scientific approach… proper investigation and research

Unema didn’t jump quickly into the coin laundry business. No, this nationally certified science teacher formed her hypothesis, questioned, researched, and interviewed over the course of two years.

Colleen Unema, owner of Q Laundry, with Rob Chateau, Regional Business Manager at Laundrylux
Colleen Unema, owner of Q Laundry, with Rob Chateau, Regional Business Manager at Laundrylux

“We never came across a ‘game over,’” she said of not finding a sticking point in her business plan, which started with an exit strategy first.

Along the way, Unema crunched numbers, talked with industry veterans, and studied the competition. She also stressed how important it was to surround herself with good people, those who forced her to be firm in her plan and numbers. She jokes that her brother, a CPA, and a “conservative” one at that, “holds me to the fire” on pro forma projections.

Electrolux distributor, Rich Boyd, owner of SeaTac,Washington-based CESCO Laundry Systems, was another of her team of trusted experts. “He is much more than our consultant; he has become a trustworthy friend,” Colleen shared. “We leaned heavily on his advice, recommendations and insights.”

The culmination of best practices – and something completely different

When it came time to put her plan to action, Unema adopted industry best practices, and as the “Monty Python” show used to say, “…and now for something completely different.”

So in an industry as mature as ours what could possibly be new? Well, you won’t find a 50-inch HDTV…or any TVs for that matter.

“We have a great sound system,” Unema said of letting her music soundtrack set the atmosphere of her 3,000-square-foot laundry. But that’s not where the atmosphere stops.

Forget about those tired, old drop tile ceilings, boring white walls, and cold lighting. Q Laundry features natural wood, warm colors, and complementary Qwasherstentarealighting. How about that hole in the wall that an attendant peeks out from? Not here. At Q Laundry, the service counter is an attractive, sweeping, focal point.

“It’s artistic and crafty…it’s not what everyone would do,” Unema said.  Very true. Not every store boasts a custom chandelier from Italy hanging above the front counter.

“I wanted to raise the bar and create a whole new laundry experience – and Electrolux was the perfect partner to help make that happen. It’s important to me that my customers know we chose equipment that is not only innovative and produces great results, it fits with our community’s philosophy on sustainability,” she added.

The ABCs of community and custom

The perfect spot for washing and drying tents.
The perfect spot for washing and drying tents.

Bellingham is an outdoorsy community situated 90 minutes north of Seattle and about 45 minutes south of Vancouver, Canada. There are a lot of rentals within a mile of the store and houses within the community are mostly small. “You can’t really get big machines in most of the homes around us, so our laundry comes in handy,” explained Unema. The store is near a big university and two community colleges as well.

This is the type of place where the term “green” means something to people. So when word spread that Unema was installing a laundry that wasn’t just “green” in name, but had ultra-efficient Electrolux Professional laundry equipment to be green in practice, people wanted to be part of it.

How else do you explain a man stopping in during construction to tell Unema one of his cedar trees fell over and he was going to use the wood to make her custom coffee tables and stools…for free? Or the concrete contractor who decided stained concrete would work well with her store’s color pallette and did the staining work for free?

Clearly, there was a buzz in this small community well in advance of her grand opening.

Colleen Owner, owner of Electrolux-equipped Q Laundry, enjoying her success!
Colleen Owner, owner of Electrolux-equipped Q Laundry, enjoying her success!

“People just want in on this,” Colleen shared. “There’s a lot of satisfaction in building this business and serving my community.”

Plenty of other custom elements await the Bellingham community.  A local sail-maker is creating custom bags to fit Q Laundry’s carts, while folding tables feature solid butcher block tops.

What Q Laundry customers won’t find much of is plastic. Those stiff, slippery plastic chairs that are almost standard issue for many laundries have been replaced by comfortable wooden stools.

The green machines

Unema explains that machine selection was one of the first decisions she made. And this science teacher wasn’t going to be fooled by green claims. The company she chose wasn’t just going to be efficient it was going to be dedicated to manufacturing in an environmentally sustainable manner.

Enter Electrolux

“I’ve been watching what they do,” Unema said, adding that Electrolux’s role as one of the most sustainable companies in the world is impressive. Every year since 2006, Electrolux has been named sector leader in the prestigious Dow Jones Sustainability World Index for long-term economic, environmental, and social performance. Equally impressive, however, is the company’s track record of customer satisfaction, durability, and world-class products.  “I wanted a machine that’s going to last 15 years or more.”

Q Laundry offers customer 39 washers, ranging from 62 and 45-pound capacity solid-mount units to ultra-high 350 G-Force extract soft-mounts in Energy-Star rated 18-, 25-, and 45-pound capacities. Eighteen Electrolux 45-pound capacity stack dryers complement the washers. Even the installation of the washers veered from the norm. Those with a keen eye will note there are no chases — those narrow walls that run from the ceiling to the bulkhead to house utilities. CESCO installed the equipment with utilities hidden in the floor and bulkhead.

Step on up to the counter at Q Laundry for eco-products and exceptional service.
Step on up to the counter at Q Laundry for eco-products and exceptional service.

“I’m really proud to offer the community the Electrolux products I have!” Colleen exclaimed. “Whenever I’m asked the question ‘what makes your store green,’ the answer is simple: It’s the machines. The Electrolux models use less water and less energy – plus they dry faster, which my customers appreciate. Electrolux delivers on its promises and I couldn’t be more satisfied.”  Rebates the business received for installing the efficient products are a testament to their green status.

Elevated customer service

Those arriving at Q Laundry with baskets and bags of bulky items to wash will find unique amenities to help them efficiently accomplish their task.

Unema programmed her Electrolux Professional washers with special cycles for materials like Gore-Tex, fleece, nylon and canvas. She added a roll up overhead door for ease of loading and unloading. With Bellingham being a hub for outdoors activities, she also created a unique drying area that utilizes a hanging metal frame for hoisting laundered tents for drying. The space has floor-to-ceiling tile and two large fans to make short work of the drying process. It’s the perfect spot for really tough clean-up jobs.Q Laundry - Electrolux Professional washers

Customers are also treated to free wi-fi access and a store that is fully attended. In addition to offering drop-off service, once a week Q Laundry hosts a professional to perform alterations.

“Go big or go home,” Unema joked of her approach to the business, including a heavy focus on marketing to the community.

With Q Laundry’s location in a busy strip mall that’s anchored by a Trader Joe’s, the store is sure to see ample traffic and excellent visibility. There is also a large university and two community colleges nearby.

“We have a great neighbor in Trader Joe’s, an amazing and supportive community, and a great landlord,” Unema said. “Top that off with Electrolux Professional equipment and we have a real recipe for a sustainable and successful business. We are thrilled to be part of it all.”

Q Laundry folding areasClick here to visit Q Laundry online.

Laundrylux hires Joanne Roth as CFO

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joannerothlrAfter a lengthy search and interview process, Laundrylux recently hired Joanne T. Roth for the position of CFO. “Joanne’s vast private sector financial experience and outstanding leadership skills make her a brilliant addition to our executive team,” said John Sabino, Laundrylux COO.

Roth comes to Laundrylux as a CPA with a financial background spanning three decades, including work in financial management, budgeting, human resources, and risk management. In addition to her overarching financial responsibilities, she will focus on improving financial controls and enhancing customer-facing services.

“I am thrilled to join the Laundrylux team,” shares Ms. Roth. “My focus right now is on enhancing our systems and platform to support and grow the business and better serve our customers. Providing world-class support to our distributors and customers is paramount.”

Before joining Laundrylux, Roth most recently served as vice president of finance/controller at Darien, CT-based Parfums de Coeur Ltd., a $100 million consumer fragrance product manufacturer. She also served as regional assistant controller for office product giant, Corporate Express. Through Roth’s career she consistently improved internal metrics, performance, and profitability through process improvement system enhancements and strong financial management.

Roth earned her bachelor’s degree in accounting and finance in 1984 from Manhattan College in Riverdale, NY, graduating magna cum laude. She became a CPA in 1986.

Wascomat is a Star!

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WascomatonNCISLADo you watch NCIS Los Angeles?  If so, did you happen to see LL Cool J standing in front of some Wascomat dryers?  Take a peek… once again, Wascomat is a star!

Big savings with Q2 Promotions!

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These special offers are available April 1, 2012 through June 30, 2012—so act now!

  • ELECTROLUX – GO GREEN, GET GREEN!
    Rebates up to $1,200 per washer!Take advantage of HUGE savings on Electrolux soft-mount 350G H-Series Washers. See your utilities drop to as low as 9-11%! With an Electrolux Soft-Mount installation, store owners save thousands of dollars on construction, move customers in and out of the store faster, and lower their water and energy consumption.Order between 4/1/12-6/30/12 and ship by 7/31/12. Cannot be combined with other special offers. Other terms and conditions may apply.
  • WASCOMAT – BUY MORE, SAVE MORE!
    Cash back up to $600 per machine! Replace your old equipment with a product the laundry industry has relied on for more than half a century. Our special Buy More, Save More program makes it the perfect time to invest! Available on qualifying Wascomat equipment purchased between 4/1/12-5/31/12 and shipped by 6/30/12. Other terms and conditions may apply.  Cannot be combined with other specials.
  • 0% FINANCING FOR 12 MONTHS ON CROSSOVER!
    Available on purchases of 5 or more Crossover washers ordered and shipped between 4/1/12-5/31/12. Subject to credit approval. Other terms and conditions may apply.
  • HOT FINANCING SPECIALS!
    Take advantage of our new Spring rate and save Big! 5.99% fixed available on purchases of $15,000-$100,000 – the best rate in the industry!  6.99% variable available on purchases of $300K and more.  Call for details. U.S. only.  Subject to credit approval. Other terms and conditions apply.

Call or email to learn more about these specials today!  (800) 645-2204 • info@laundrylux.com