Professional Laundry Utility Service
Laundrylux hires Jon Gershman for PLUS Business Development
Laundrylux is pleased to announce that Jon Gershman has been hired for PLUS National Business Development. PLUS – the Professional Laundry Utility Service – by Pluslux, is the revolutionary program that creates cloud-based laundry solutions for the healthcare and hospitality industries, seasonal businesses, drycleaners, and other institutional laundry customers. It is available currently for the on-premises market and will be introduced to the coin-op business in 2015. With PLUS, customers receive brand new Electrolux Professional laundry equipment with no capital expense, a lifetime parts & labor warranty, and industry-leading Smart Dosing System which eliminates over-consumption of water and laundry chemical resources. PLUS customers only pay for what they use, so it functions like other utilities such as water, gas, and electricity.
Jon’s main tasks are to drive growth through PLUS distributors nationwide, develop new National Accounts for PLUS in addition to prestigious PLUS National Accounts such as Hilton.
“Jon comes to us with a proven track record of building best-in-class brands as well as sales organizations,” shared Neal Milch, Laundrylux CEO and founder of Pluslux. “His entrepreneurial experience and innate sales professionalism make Jon the perfect fit for creating new strategic partnerships and driving the PLUS business to new heights.”
Cody Milch, Vice President for OPL and PLUS, notes, “We have already seen the impact with Jon on-board, and his base in Los Angeles allows us to cover a national geography effectively. We have already added two additional dedicated professionals to the PLUS inside sales team so that Jon, our Regional Business Development Managers, and myself can rapidly scale PLUS and our OPL opportunities.”
After graduating from the University of Arizona in 1998, earning a Bachelor’s degree and a spot on the water polo team, Jon began his sales career in commercial real estate, first for Insignia/ESG based in Connecticut, and then Cushman & Wakefield in New York City. While there, he also established the philanthropic Caring and Warmth Foundation, providing resources for Manhattan’s inner city public schools.
In 2002, Jon launched his first entrepreneurial endeavor – EATS.com. Serving as president, Jon helped grow EATS.com into a leading restaurant informational portal and social networking site for food enthusiasts. After being acquired by Delivery.com in 2009, Jon continued his career at the online ordering website as the vice president of sales until 2012, when he decided it was time for something new.
Staying on as a Delivery.com shareholder, Jon launched Lights In The Business, a consulting service providing high-level sales and marketing strategies for a wide range of businesses, from hospitality to consumer products. However, when he heard about PLUS, Jon couldn’t imagine a better career move.
“When I first learned about PLUS, I immediately realized that Neal Milch and I shared a philosophical vision on the future of the industry,” said Jon. “PLUS is a game-changer, offering amazing solutions and financial advantages for a wide array of businesses from hospitals to hair salons. I had to be a part of it and make a contribution. I’m excited about getting the word out and furthering its expansion.”
“I am honored to be a part of an innovative company that is expanding its product offering, merging modern technology with the needs of the customer,” shared Jon.
Jon currently lives in Los Angeles, California with his wife Andrea and his English Bulldog Carmine.
Electrolux and Wascomat make big splash at Clean Show 2013
The Laundrylux / Electrolux booth at Clean was the hit of the show! The 3,500 sq. ft. booth was action packed with live demonstrations, new equipment, unique innovations, and special offerings. Front and center, was an example of what your Electrolux store could look like, with full exterior and interior signs, posters, and window designs by Laundrylux Creative Services. “We do things differently at Laundrylux,” shares Dawn Nagle, Vice President of Creative Services. “In addition to the signage kits, we provide our new owners with store design services and marketing support. We offer services no other manufacturer provides — turn-key solutions backed by the power of the Electrolux brand.”
Laundrylux also introduced PLUS – Professional Laundry Utility Service — a new “pay-as-you-use” system for on-premises laundry operations. “If you have an old laundry room that needs new equipment now but no budget for it, PLUS is the perfect solution,” states Cody Milch, PLUS Product Manager. “PLUS is a smart alternative to buying. It frees up capital for more urgent business priorities and eliminates laundry headaches.”
Call today to learn more… and take a look at some of our show photos below. More to come…
Laundrylux hires Joanne Roth as CFO
After a lengthy search and interview process, Laundrylux recently hired Joanne T. Roth for the position of CFO. “Joanne’s vast private sector financial experience and outstanding leadership skills make her a brilliant addition to our executive team,” said John Sabino, Laundrylux COO.
Roth comes to Laundrylux as a CPA with a financial background spanning three decades, including work in financial management, budgeting, human resources, and risk management. In addition to her overarching financial responsibilities, she will focus on improving financial controls and enhancing customer-facing services.
“I am thrilled to join the Laundrylux team,” shares Ms. Roth. “My focus right now is on enhancing our systems and platform to support and grow the business and better serve our customers. Providing world-class support to our distributors and customers is paramount.”
Before joining Laundrylux, Roth most recently served as vice president of finance/controller at Darien, CT-based Parfums de Coeur Ltd., a $100 million consumer fragrance product manufacturer. She also served as regional assistant controller for office product giant, Corporate Express. Through Roth’s career she consistently improved internal metrics, performance, and profitability through process improvement system enhancements and strong financial management.
Roth earned her bachelor’s degree in accounting and finance in 1984 from Manhattan College in Riverdale, NY, graduating magna cum laude. She became a CPA in 1986.
Smart Dosing by Electrolux Professional for greater savings in water, energy, and chemicals
Electrolux Professional recently introduced Smart Dosing (SD) – a new system that automatically adjusts the quantity of detergent to the actual load size in the washer. It works in combination with Electrolux’s Automatic Water Savings (AWS) system which weighs the actual load size and adjusts water for that size load.
The industry recognizes that under loading washers is a common problem and surveys show that between 60-70% of wash loads are under loaded. This human error allows for wasted water and wasted laundry chemicals. While traditional systems work on the assumption the washer is always loaded to full capacity, with SmartDosing, the laundry chemical controller is “smart” enough to adjust the chemicals for the perfect ratio to water. If a washer is loaded to 50% capacity, the water and chemical savings could be up to 30% per load.
Electrolux Excellence
At the core of all innovations, Electrolux constantly strives to anticipate your needs and to create solutions and services that generate a real edge in your business. With Smart Dosing the benefits are tangible in efficiency, costs, and cleaning results. The proper dosing ratio allows for a finished product that has been thoroughly rinsed and is comfortably used by your customer. Consumptions are reduced, while still providing high quality results at a minimum cost. Controlling the chemicals and water also has a positive impact on the environment.
“It’s not just about machines,” states Kim Shady, Senior Vice President of OPL at Laundrylux, “Electrolux solutions create added value for your business. When Electrolux says they are ‘thinking of you’ it means exactly that. Every innovation is designed by experts to best meet your needs and exceed your expectations – and Smart Dosing definitely exceeded my expectations. It’s incredible.”
Simple To Use
Smart Dosing is simple to install and very easy to use. Operators do not need to select anything –the process is automatic. An integrated USB port completes the system allowing programming data to be uploaded or reports to be downloaded. The controller is able to manage from 2 – 6 pumps. It works seamlessly with Electrolux Compass Control washers equipped with Automatic Water Savings (AWS).
Want to learn more about SmartDosing and other Electrolux innovations? Call (800)645-2205 or visit http://www.laundrylux.com
Laundrylux | Blog 